Before I put forth my defense about utilizing Bing Webmaster Tools, I need to introduce the discussion with several announcements:
You ought to be improving your site in view of Google's rules and best practices, since they have the bigger piece of the overall industry for look.
In no way, shape or form am I supporting the utilization of Bing Webmaster Tools in lieu of Google Search Console. Or maybe, I'm proposing the utilization of both, Google Search Console being the essential source and Bing Webmaster Tools the optional.
With that off the beaten path, we should discuss utilizing Bing Webmaster Tools. As a SEO Account Manager at Elite SEM, ordinarily while onboarding new customers, we discover that they don't have Bing Webmaster Tools set up. Most of the time, this is on the grounds that the customer doesn't know about the device or does not feel Bing is vital.
Things being what they are, you may considering, why might I have to focus on Bing if Google has most of the piece of the overall industry? Here are a few reasons.
Bing is as yet a noteworthy wellspring of natural activity
While Google might be your essential wellspring of your natural movement, Bing is probably your second-most elevated source. Regardless of the possibility that Bing represents just 20 percent to 30 percent of your month to month natural movement, would you lose that activity, which might be creating leads or income? My figure is presumably not.
The picture underneath demonstrates an investigation breakdown from one of my customers for their Q1 2016 execution year over year. As should be obvious, Bing is the second-most elevated wellspring of activity and added to general natural movement development year over year.
Bing Organic Search Traffic
Bing is growing
Did you realize that Bing powers Yahoo's and AOL's natural list items? The Yahoo organization has been as a result since 2010, and the AOL association produced results in January 2016. So Bing's span is in reality substantially bigger than what is generally announced.
Here is comScore's Desktop Search Engine Rankings from February 2016:
ComScores Search Engine Rankings
As should be obvious, Bing had 21.4 percent piece of the overall industry, yet that number does exclude the Yahoo or AOL numbers.
Indeed, even without Yahoo and AOL numbers, Bing's piece of the pie has been expanding relentlessly year over year. It's up from 19.8 percent in February 2015 and 18.4 percent in February 2014.
Bing Webmaster Tools offers remarkable information and devices
Bing Webmaster Tools gives extra website symptomatic reports and testing openings. In spite of the fact that the stage has numerous comparable components and instruments to Google Search Console, a few elements and apparatuses must be found in Bing. In any case, it's useful to utilize these apparatuses to check your execution in Bing natural inquiry and maybe acquire information that Google has missed.
A portion of the ways I use Bing Webmaster Tools are as per the following:
1. Screen site security
Both Bing Webmaster Tools and Google Search Console have a security checking highlight. In any case, nor is 100 percent consummate, so it's great to have two sources to survey security issues, for example, a malware. Most as of late, I composed an article which features a malware cautioning from Google — the notice itself did not give any subtle elements and was not especially supportive, so this is a range where Bing information could be helpful.
Bing Webmaster Tools Security Monitoring
2. Screen slither and indexation execution
Now and again you may see creep or indexation execution issues in Google Search Console. You can utilize Bing Webmaster Tools reports to get a bigger picture of what might be causing the issues. It will likewise enable you to check whether it's a Google-particular issue or includes all web search tools. Remember Bing Webmaster Tools reports incorporates Yahoo information, too.
Bing Webmaster Tools Crawl Indexation Reports
3. Catchphrase look into and improvement proposals
Bing has two new apparatuses that are still in beta however can help give catchphrase thoughts and on-page SEO suggestions.
Watchword Research Tool. This instrument is fundamentally the same as the Google AdWords Keyword Planner device. Be that as it may, it gives natural watchword information versus paid information.
Bing Webmaster Tools Keyword Research
Web optimization Analyzer Tool. This instrument gives SEO criticism and suggestions to the page that is entered. It likewise gives a rendering of the page source, which is like the Fetch device in Google Search Console